CMOR is a non-profit organization which works on behalf of the survey research industry:

• to improve respondent cooperation in research
• to promote positive legislation and prevent restrictive legislation which could impact the survey research industry

CMOR was established as The Council for Marketing & Opinion Research in 1992 by four major marketing and market & opinion research trade associations:

American Marketing Association (AMA)
Advertising Research Foundation (ARF)
Marketing Research Association (MRA)

These associations have been joined by more than 150 corporations and organizations that conduct and/or use marketing and opinion research.Together, under the CMOR umbrella and leadership, we work to further the acceptance of marketing and opinion research by the public and the government, through education, lobbying, and providing legislative support to prevent abuses of the research process.

CMOR also designs and implements programs that help ensure improved access to consumers, so that respondent awareness of the value of research increases and respondent cooperation rates improve.

Together, CMOR and its members work to:

• Improve the representation and value of survey respondent samples
• Decrease the time a study is in the field so decisions can be made more quickly
• Lower the costs of research to improve the bottom line
• Stay on top of the increasingly problematic privacy situation
• Avoid any negative impact of restrictive privacy legislation

  Join CMOR Today