| Diane Kosobud Announced as New Co-Chair of Council for Marketing and Opinion Research (CMOR) Board
Washington, D.C.—The Council for Marketing and Opinion Research (CMOR) today announced the election of Diane Kosobud as incoming Co-Chair of the CMOR Board of Directors. Ms. Kosobud, currently President of Global Accounts with IPSOS-North America (a leading survey-based research company), replaces Howard Gershowitz on CMOR’s Executive Committee and will serve a two-year term beginning in January 2008.
Ms. Kosobud has more than 20 years of research experience working with major consumer packaged goods, pharmaceuticals, and service companies. Kosobud's professional background includes work as President of NPD’s US Custom Research Division and Product Development, marketing research at NFO and Burke/Bases, as well as manufacturing and packaging with Avon Products, and as a global Buyer for multiple departments with Federated Department Stores.
Ms. Kosobud is the past Vice President and Secretary for the Marketing Research Association (MRA). She is a member of the American Marketing Association (AMA) and speaks frequently on branding, consumer response and ethnic research at market research industry events.
According to Howard Gershowitz, “I have known Diane for over 20 years and have served with her on the National Board of MRA as well as the Legislative Committee of CMOR. We are fortunate to have her depth of experience in this new leadership role.”
As market research practices come under increasing scrutiny, Ms. Kosobud’s practical market research expertise on the provider (or researcher) side will enhance CMOR’s leadership position in the market research industry.
“We look forward to Diane’s involvement as CMOR’s provider side co-chair. Diane has a wide breadth of experience in the profession; her global perspective will help CMOR continue to provide solid leadership to market research providers and consumers,” said Donna Gillin, Director of Operations for CMOR.
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The Council for Marketing and Opinion Research (CMOR) is a non-profit organization that promotes, advocates and protects the integrity of the survey research and opinion research processes. CMOR strives to improve respondent cooperation in research and promotes positive legislation impacting the survey research industry. CMOR is comprised of more than 150 organizations and members, including industry trade associations, research providers, End Users or client companies, government entities, academic institutions and individuals. For more information, visit www.cmor.org.
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