| Monday |
| 12:00-1:15pm |
Welcome & Lunch |
| 1:15-2:00pm |
The Future of Respondent Cooperation
(.75 Hours in Data Collection Methods or Privacy)
Speaker: Marshall Toplansky, Chairman and CEO; Core Strategies. |
| 2:00-3:00pm |
Session: Mixing Methodologies and Sample
(.50 Hour in Sample or Research Design or .50 Hours in Problem ID/Resolution)
- Speaker 1: Offering Respondents a Choice of Survey Mode, Robin Gentry, Senior Project Leader; Arbitron
- Speaker 2: The Postman Always Rings Twice: The Operational Lessons of Transforming from Random Digit Dialing (RDD) to Address-Based Sampling (ABS) Chuck Shuttles, The Nielson Company
|
| 3:00-3:15pm |
Break |
| 3:15-4:15pm |
Session: Special Considerations in African American and Hispanic Recruitment
(1 Hour in Problem ID/Resolution or Cross Cultural (National/International) Research)
- Speaker 1: Recruiting Hispanics: Special Considerations in a Diverse Population Juan Carlos Arriola, Founder and Managing Partner; Latin Visa
- Speaker 2: Everything you wanted to ask, but didn't know how: Effectively reaching the AA Audience La Detra, President; Noble Insight
|
| 4:30-5:15pm |
Breakout: Changing the Perception of Research Breakout
(Breakout) "*Review of current grassroots efforts
*Brainstorm what industry members propose raise consumer awareness of research value"
|
| 6:00-8:00pm |
Opening Reception |
| Tuesday |
8:00-9:00am
|
Breakfast |
| 9:00-10:30am |
Session: The Upside and Downside of Using Mixed-mode Designs to Improve Respondent Cooperation
(1.5 Hours in Sample or Research Design)
- Speaker: Don Dillman, PhD; Washington State University
|
| 10:30-10:45pm |
Break |
| 10:45-11:30am |
Session: Far shore Data Collection: A Shore Thing
(.75 Hours in Data Collection Methods or Research Process)
- Speaker: David Haynes, CEO; Western Wats and Opinion Outpost
|
| 11:30-12:45 pm |
Lunch |
| 12:45-1:45pm |
Interviewer Freedom
(Breakout) Giving Interviewers Freedom in Telephone Survey Introductions (Business Sector), mod. Kathy Pilhuj (Scarborough Research)
Giving Interviewers Freedom During Introductory Scripts (Government Sector), mod. Diane Burkom (Battelle) |
| 2:00-3:00pm |
Guidelines for Multilingual Data Collection Instrument Preparation
(1 in Data Collection Methods or Research Process)
- Speaker: Nancy Cearley CEO, Gazelle
Globalization Group (G3)
|
| 3:15-4:00pm |
Communication between Researcher Suppliers and End-Users of Research Donna Neal (Miller Brewing Company)
(Breakout) |
| 4:15-5:00pm |
Session: Exploring Social Networks and the Social Graph: Practical applications for today's market researchers
(.75 Hours in Research Process)
- Speaker: Ali A Moiz, Peanut Labs Inc.
|
| Wednesday |
8:00-9:00am
|
Breakfast |
| 9:00-10:00am |
Session: Your Privacy Questions Answered
(1 Contact hour in Privacy or Ethics)
- Speaker: Howard Fienberg, Director of Government Affairs; CMOR
|
| 10:15-11:00am |
Session: Probability vs. Panel: Maximizing the return on your research objectives
(.75 Hours in Sample or Data Collection Methods)
- Speaker: Craig Nebeker; J.D. Power and Associates; Patrick Glaser, CMOR
|
| 11:15-12:30pm |
Lunch |
| 12:30-4:30pm |
Telephone Call Center Management Summit: Opening Summit Panel
(1 Contact hour in Problem ID/Resolution)
- Presentation 1: Certifying Bi-lingual Interviewers Robert Lowery; Kantar Operations
- Presentation 2: Spanish-Speaking Respondent Hesitation: Learning about Interviewer Techniques and Strategies Kimberly Brown, Nielson Media Research
- Presentation 3: Marla Cralley; Arbitron
Summit: Telephone Call Center Management Summit
- Moderators: Kathy Pilhuj, Robert Lowery
|
| 12:30-1:15pm |
Session: Online Questionnaire Design: Designing Better Relationships with Online Respondents
(.75 Hours in Questionnaire Design)
- Speaker: Roosevelt University; Larry Fisher
|
