2007 Research Profession Image Report
Results from the Research Profession Image Study are now available! Highlights include the public’s views about their favorite modes of data collection, why they have refused to participate in research in the past, under what conditions they are most likely to participate in the future, as well as an exploration of problems facing the research profession (cell phones, sugging/frugging/push-polling, ‘the professional respondent,’ etc.), and much more. Recommendations and insights are included!
This trend study has been conducted regularly since 1988, and provides extremely rich data. Conducted most recently in 2006, the study included 3 separate samples (1 RDD, 2 Internet) for additional insight into respondent attitudes, beliefs, and behaviors. Order your copy of the report now! (approximately 200 pages)
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CMOR is forming a committee to develop best practices in respondent cooperation utilizing the results of CMOR research studies. Email pglaser@cmor.org to take part in this crucial effort.
2003 Respondent Cooperation & Industry Image Study – Including Internet Info!
A trend survey that explores the publics perceptions of survey research. The 2004 Image Study delves into such topics as privacy, likes/dislikes of survey research and the interview experience. Click Here to read entire article.
2002 Respondent Satisfaction Measurement Update
This initiative reports respondent satisfaction data collected from 807 studies representing over 535,524 respondents from various industries and study methodologies.
2002 Results: Tracking Response, Cooperation and Refusal Rates for the Industry
Survey rates collected from 1,162 studies representing over a million respondents are analyzed to examine possible correlation to key variables such as methodology, subject matter, survey length, type of sample, and seasonality.
2001 Respondent Cooperation & Industry Image Study
This ongoing study of the public's attitudes and perceptions about the survey research industry provides a series of PowerPoint presentations focused on findings on key topics. Data was collected from 2,001 respondents using RDD national telephone sample, and for the first time ever, data from 1,773 respondents using 3 Internet methodologies.
2001 Results: Tracking Response, Cooperation and Refusal Rates for the Industry This PowerPoint presentation presents survey rates collected from 544 studies are analyzed to examine possible correlation to key variables such as methodology, subject matter, survey length, type of sample, and seasonally.
2000 Respondent Satisfaction Measurement Study
This initiative reports respondent satisfaction data collected from 452 studies representing over 173,000 respondents from various industries and study methodologies.
- The 2-page summary is a summary of key highlights from the study findings.
- "Their Opinion Counts": a PowerPoint presentation with the study background, objectives, methodology, and preliminary results. Click here to order
- Kraft's Perspective on Improving Respondent Satisfaction: a PowerPoint presentation reporting how Kraft is utilizing the study results. Click here to order
2000 Telephone Survey Practices Study (2 page summary)
This web-based survey was conducted among 135 for-profit telephone facilities to collect data about their telephone survey practices and includes information on the current laws and legislation that impact the topics addressed in the study. You can purchase the full report by clicking the appropriate link below.
1999 Respondent Cooperation & Industry Image Study: Crisis or Crossroads?
This Power Point presentation provides a SWOT (strengths, weaknesses, opportunities, and threats) analysis of this important industry study. A snapshot of the key findings raises awareness to the industry's image, and provides insights to the issues facing researchers today.
1999 Respondent Cooperation & Industry Image Study (2 page summary)
This RDD telephone study of 1,001 respondents updates the 1995 study, minus the test variables. In addition to the questions about the public’s perceptions, new questions were added to inquire about the use of the Internet as a research methodology. You can purchase the full report with tables by clicking the appropriate link below.
Ten Things Respondents Expect When Participating in Surveys
1998 Maximizing Respondent Cooperation in Survey Research (4 page report)
This joint qualitative study was undertaken with the MRA to gain better understanding of what might be done to increase respondent cooperation in marketing research studies by concentrating on questionnaire introductions and closings. Two focus groups were conducted: one with interviewers, and one with respondents who had all participated in an interview of some type within the past year.
1997 Refusal Rate Audit (2 page summary)
This project was undertaken to update refusal rate information. A total of 385 surveys with a total base of 243,597 were audited from 40 companies. Refusal rates were examined by interview length, length disclosure, client identification, subject matter disclosure, and other elements in the introduction.
1995 Respondent Cooperation & Industry Image Study (2 page summary)
This telephone study was conducted among 1,920 respondents to assess the public’s perception of the research process and to measure the effects of alternative methods of improving respondent cooperation. Four test variables were embedded in the study to test interview length, interview length disclosure, incentives, and use of thank you cards. You can purchase the full report with tables by clicking the appropriate link below.
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