Your Opinion Counts

• Companies and institutions want to know how you view their products, services and critical social issues so they can better meet your needs.
  
• By answering the questions of legitimate survey researchers, you make your opinions known to the people who have the power to make the changes you want.
  
• Your answers to survey research questions influence many decisions that affect you as a consumer and a citizen.
  
• Health care providers, government agencies, airlines, hotels and car dealerships are responding to your comments by improving their customer service.
  
• Marketing research has pointed the way for new products, foods and clothing that fit your lifestyle today. In the past, your opinions have led to such things as specialized catalogue shopping, portable products and new products to meet the demands of diet and nutrition-conscious consumers.
  
• Manufacturers and the government listened to your concerns about protecting the environment and are responding through policy changes in packaging design and waste disposal measures.
  
• Polls and surveys play a critical role in our democracy- they validate and confirm election results, and inform political leaders of citizen preferences

To learn more about the survey research industry or the important role YOU play in the research process, please contact CMOR's Director of Respondent Cooperation at pglaser@cmor.org.